Episode 90: PAMA Pomegranate Liqueur
Episode 90 features PAMA Pomegranate Liqueur. The leading pomegranate brand of spirit bottled in 750ml at 17% ABV, or 34 proof and it retails for $25.
Enjoy this episode with some PAMA and Champagne.
PAMA's official website: https://www.pamaliqueur.com/
Brief Historical Timeline:
- 2005 - PAMA is test marketed
- 2006 - Nationwide US release
- 2007 - Advertising campaign featuring magazine ads with scent strips helps propel PAMA to 60,000 9-liter equivalent case sales
- 2020 - Packaging is updated for the brand's 15th anniversary
PAMA works very well as a modifier to existing cocktail recipes. Treat it much like you would Chambord or St-Germain. Cocktail recipes are available widely, and on the PAMA website.
Heaven Hill Brands Website Circa 2006 from the Wayback Machine
First Ad Campaign Press Release
The Spruce Eats Article on PAMA
Beverage Dynamics Growth Brands Circa 2008
The Spirits Business on New Packaging
Alcademics Blog on the History of Grenadine in Cocktails
Official show website is: www.liquorandliqueurconnoisseur.com
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