Episode 96

Published on:

1st Apr 2022

Episode 96: The Kraken

Episode 96 features The Kraken Black Spiced Rum. Bottled in 750ml at 47% ABV, or 94 proof and it retails for $21.

Enjoy this episode with a Kraken and Coke.

The Kraken's official website: https://www.krakenrum.com/

Brief Historical Timeline:

  • 2009 - The Kraken is available in limited release in the United States
  • 2010 - The Kraken expands distribution internationally
  • 2010 - Several awards are bestowed upon The Kraken for exceptional branding & packaging
  • 2020 - Sales reach 510,000 9-liter equivalent cases

Key Cocktails:

The Kraken is made for mixing, try it in a Kraken & Coke.


Proximo Spirits Listing for The Kraken

Wikipedia Article on the Giant Squid

Wikipedia Article on The Kraken Rum

Drink Hacker Review from 2009

The Drinks Business 2010 Awards List

YouTube Acceptance of the 2010 Clear Choice Award

The Spirits Business Reference in 2011

Press Release from 2011

Article on the Mobile Game in 2011

Tweet from the Brand Referencing Sugar Content

Liquor.com Listing

The Fat Pirate Rum Feature on The Kraken

Sailor Jerry's Recipe Change Coverage

Global Sales Stats from Statista.com

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

Join my mailing list: http://eepurl.com/hfyhHf

Facebook: https://www.facebook.com/liquorandliqueurconnoisseur

Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/

Twitter: @LLConnoisseur

Show artwork for Liquor and Liqueur Connoisseur

About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

Profile picture for Matthew Birchard

Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.