Episode 114

Published on:

17th Feb 2023

Episode 114: Jeppson's Malört

Episode 114 features Jeppson's Malört. Bottled in 750ml at 35% ABV, or 70 proof and it retails for about $22.

Enjoy this episode with a shot of Jeppson's Malört straight.

Jeppson's Malört official website: https://www.jeppsonsmalort.com/

Brief Historical Timeline:

  • 1880s - Carl Jeppson immigrates to Chicago, Illinois, USA from Sweden
  • 1920s - Carl Jeppson begins making and selling door to door his own bask brännvin, later to be named Malört
  • 1933 - Carl Jeppson sells Malört to Bielzoff Products
  • 1945 - George Brode buys Bielzoff Products, eventually renaming the company Red Horse Liquors
  • 1953 - George Brode sells Red Horse Liquors, except for Malört
  • 1986 - Mar-Salle Distillery in Chicago, who had been making Malört since 1953, closes so production moves to Kentucky
  • 1999 - George Brode dies, leaving Jeppson's Malört to his friend and long-time secretary Patricia Gabelick
  • 2007 - The hastag #malortface catches on in Chicago with photos shared online
  • 2011 - Chicago comedian Sam Mechling begins promoting Malört on Twitter and Facebook, eventually raising the ire of Patricia Gabelick
  • 2012 - Sam Mechling officially joins the Carl Jeppson Company
  • 2018 - CH Distillery in Chicago buys the Carl Jeppson Company and Jeppson's Malört bringing production back to Chicago
  • 2020 - The brand was selling about 20,000 9-liter equivalent cases annually

Key Cocktails:

Don't mess around, you just take shots of Jeppson's Malört.


Chicago Tribune Article on the History of Jeppson's

Thrillist Facts List

Food and Wine Article

Serious Eats Article

YouTube Video Featuring Production at CH Distillery

YouTube Video Featuring an Interview with Sam Mechling

YouTube Video: "Chicago's Grossest Drink, Explained"

YouTube Video: "The Worst Liquor Ever"

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.