Episode 115

Published on:

21st Mar 2023

Episode 115: Tito's Handmade Vodka

Episode 115 features Tito's Handmade Vodka. Bottled in 750ml at 40% ABV, or 80 proof and it retails for about $20.

Enjoy this episode with some Tito's and soda with a lemon wedge.

Tito's Handmade Vodka official website: https://www.titosvodka.com/

Brief Historical Timeline:

  • 1992 - Tito Beveridge begins making vodka infusions for his friends
  • 1995 - Tito applies for a distillery license
  • 1997 - First year of production yields about 1,000 9-liter equivalent cases
  • 2001 - Tito's wins a Double Gold Medal at the San Francisco World Spirits Competition
  • 2013 - United Airlines begins serving Tito's on all their flights
  • 2021 - 11,070,000 9-liter equivalent cases are sold, making Tito's the most popular distilled spirit brand in the USA, and providing enough for one 750ml bottle for each third person in the country
  • 2023 - Tito's runs a Superbowl commercial named Dry January that features Martha Stewart

Key Cocktails:

Mix Tito's as you like.


Eater Article on Tito's

Wikipedia Article on Tito's

Statista Sales Volumes

2022 Beverage Dynamics Ranking

Grain Volumes for Vodka Making

2022 Corn Yields Per Acre

YouTube Featuring Tito Speaking on Early Failures

YouTube Featuring Tito Telling the Origin Story

Tito's Stories YouTube Videos (All 8 are referenced)

Dry January Superbowl Ad

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.